Attracting and Retaining Youth in Agriculture (ARYA) 

Objectives of the ARYA Project:-

➢ Attract and empower rural youth to engage in agriculture, allied sectors, and service enterprises for sustainable income and meaningful employment.

➢ Facilitate the formation of network groups among farm youth to undertake resource- and capital-intensive activities like processing, value addition, and marketing.

➢ Establish functional linkages with institutions and stakeholders to converge opportunities from various schemes and programs for the sustainable development of rural youth.

➢ Curb the migration of rural youth to urban areas by creating attractive agricultural opportunities and retaining the agricultural workforce in rural regions.

Key Features of the ARYA Project:-

❖ Focuses on creating model youth-led enterprises in selected districts.

❖ Promotes entrepreneurship and innovation in agriculture and allied sectors.

❖ Encourages skill development and capacity building for rural youth.

❖ Demonstrates successful models of agricultural enterprises to inspire replication.

❖ Strengthens rural livelihoods while contributing to national food security.